Good Leaders Are Made, not Born!

Good Leaders Are Made, not Born! Free Online Research Papers Good leaders are made not born; if you have the desire and the will power you can become an effective leader. This simple sentence represents and explains what leadership is all. Goals, values and concepts are the core of great leadership qualities. This paper will describe what leadership styles are effective in organizations, how these styles assist in creating and sustaining a healthy organizational culture, and compare and contrast the leadership styles. A look at how Wal-Mart’s leadership styles impact the fortune 100 company will also be looked at. What is leadership? When examining this question it is important to understand what it means to be a leader within an organization. â€Å"A leader is someone who holds a dominant or superior position within his or her field and is able to exercise a high degree of influence over others† (Business dictionary, 2009). Bateman Snell (2009) states â€Å"An outstanding leader combines good strategic substance and effective interpersonal processes to formulate and implement strategies that produce results and sustainable competitive advantage.† Leaders serve people best when they help them develop their own initiative and good judgment, enable them to grow, and help them become better contributors (Bateman Snell). A leader comes to the forefront when a crisis occurs and is able to think as well as act in creative way during difficult situations (Business dictionary, 2009). â€Å"Leadership is an organizational role involving establishing a clear vision, communicating the vision with others so that others will follow willingly, providing information, knowledge, and methods to realize that vision, and coordinating and balancing the conflicting interests of all members or stakeholders† (Business dictionary, 2009). Unlike management leadership flows from the core of a personality and cannot be taught; although leadership can be learned and may be enhanced through coaching or mentoring. Leadership involves unique processes that are distinguishable from basic management processes (Bateman Snell, 2009). It is important for an organization to know when good leadership is needed. Spurgeaon and Cragg (2008) believe that the following times are when good leadership is most needed. These times are when there is a non-routine task requiring innovative thinking, when there is a need to inspire and motivate others in undertaking tasks, when there is a need to establish momentum and keep things moving in a new direction in order to be successful, when there is abilities that go beyond what is currently being done and involving developing a longer term vision, and when a task is required because the external environment is unstable and changing rapidly (Spurgeaon and Cragg, 2008). Leadership can be divided between supervisory leadership and strategic leadership in order to distinguish between the two (Bateman Snell, 2009). Supervisory leadership occurs when a leader possesses behavior that provides guidance, support, and corrective feedback for day to day activities. Strategic leadership occurs when a leader’s behavior gives purpose and meaning to an organization’s envisioning and creating a positive future. The leading function is about people within an organization; both individually and in groups. This function is organized to influence people to be high performers through motivation and inspiration. Leaders share their vision for the future of a company just as Sam Walton shares his vision for the future of Wal-Mart through his slogan; â€Å"saving people money so they can live better† (Wal-Mart, 2008). Since 1962 Walton has been proud of his vision of Wal-Mart and has passionately shared with all employees his success. Today, over 40 years later, Walton’s goals and dreams are still prominent within the organization and is posted on the corporate website (Wal-Mart, 2008). Walton not only talked of his vision he lived it himself which gained him creditability as a leader. Known as a penny pincher, Walton would arm wrestle his suppliers for the lowest price and, unlike most competitors, he would pass the savings on to customers. Walton was able to get his associates and managers on board with the idea that his vision was the way to go; although it was not easy. This was achieved because â€Å"Walton framed his cheapness as a crusade on behalf of the lowly consumer and as a quest for a better life for all American† (Frank, 2006). American really related to Sam Walton’s message. A leader â€Å"keeps people focused on moving the organization toward its ideal future, motivating them to overcome whatever obstacles lie in the way† (Bateman Snell, 2009). Leaders capture the hearts and minds of their employees and stir up a desire to be a part of something big. They clearly see the future of the organization, the changes that need to occur to get t here, and they sell the vision with such compelling belief that others begin to see and believe it as well. Good leaders are aware of their role and how they can benefit from helping an organization achieve its goals. Walton was very good at helping his associates see that working for Wal-Mart meant limitless opportunity while providing a great thing for the community. Mr. Walton had this to say about working for Wal-Mart (Frank, 2006) â€Å"It would, I’m sure, help you become a leader, it would help your personality develop, you would become more outgoing, and in time you might become a manager of that store, you might become a department manager, you might become a district manager, or whatever you choose to be in the company†¦ It will do wonders for you†. Walton was a very charismatic leader. He made it look so easy and people believed him and listened. There are many leadership styles that an organization can choose from depending on specific needs. What styles are chosen depends on which one will be most effective. The choose of leadership styles can make or break an organization and also is the determining factor on how a staff functions. Wal-Mart has chosen to use a charismatic leadership style. This type of styles involves the leader to inject huge doses of enthusiasm into a team (Mind tools, 2008). Wal-Mart also uses servant leadership. This style involves any person at any level within the organization to be a leader and lead simply by meeting the needs of the team (Mind tools, 2008). Wal-Mart management are not sitting behind a desk but rather walking around on the floor with their fellow associates. This happens both at stores and in distribution centers as well. Sam Walton had this to say about his chosen leadership style (2008) â€Å"In a way that creates wonderful morale to help the whole team accomplish an overall goal.† Management’s number one goal with their employees is to make working at Wal-Mart fun and rewarding. They even have their own cheer to boost associates morale and organizational spirit (Wal-Mart, 2008). â€Å"Who’s Wal-Mart? It is my Wal-Mart† (Wal-Mart, 2008). This is the type of leadership styles that all organizations need to use. This style makes employees want to come to work everyday and they feel secure knowing that they are working for a great organization. Wal-Mart is like one big family and like to make their associates feel like they are an important part of keeping the doors open (Wal-Mart, 2008). Another positive leadership technique Wal-Mart uses is they like to delegate responsibility amongst teams rather than lead from the front. Every associate’s opinion counts. Managem ent has an open door policy for associates to talk with management and are encouraged to do so. But the goal every associate within Wal-Mart has is that they want to serve their customers to the best of their ability (Wal-Mart, 2008). Different leadership styles support the creation and maintenance of a healthy organizational culture. At Wal-Mart different levels of styles work with different levels of the organization and in different situations. With front line workers both a democratic leadership solicits input from others and a autocratic style of leadership makes decisions and announces them to the group. These styles can work in a partnership to create a healthy culture. An example of a autocratic leadership is when a manager plans the number of hours required for coverage on the cash registers each day of the week. A democratic leadership style would then allow the cashiers to bid for the hours they would like to work. This can create a positive work environment because the hours are determined based on the stores needs and budget and the employees have imput on which hours they want to work. This concept can be taken one step further and support a feeling of greater democracy by allowing the employees with seniority to have first choice. Bureaucratic leadership works effectively in situations that require strict procedure adherence. â€Å" Bureaucratic leaders work by the book ensuring that their staff follow procedures precisely† (Leadership styles, 2008). This type of style is effective in situations such as collecting cash from the cashiers. A process would be identified and only certain levels of management would be trained on the process. The process also has no flexibility. Charismatic leadership is important for top levels of management in most organizations. Sam Walton had charisma as is evident in the way the early days of Wal-Mart were described (Frank, 2006). â€Å"Charismatic leaders are dominant, exceptionally self confident and have a strong conviction in the moral righteousness of their beliefs† (Bateman Snell, 2009). The confidence of the leader and their belief in his vision and ability to tie the vision into everyday activities supports a healthy culture as it gives the leader credibility and supports the employees believing in the vision of their leader and the future of the organization. When employees have confidence in their leader they have confidence in the future of the organization. In conclusion, Sam Walton had the confidence of his associates and he never lost connection with them. As Wal-Mart expanded Sam got his pilots license so he could fly to individual stores to reduce travel time. Walton’s reasoning for this was so he could personally visit his stores to keep in touch with associates (Frank, 2006). This was smart business and smart leadership. It is evident from Wal-Mart’s decades of success that Walton’s chosen techniques are effective. References Bateman, Thomas S., Snell, Scott A. (2009). Management: Leading and collaborating in the competitive world (8th ed.). New York: McGraw-Hill/Irwin. Business Dictionary. (2009). Leadership. Retrieved January 05, 2009, from businessdictionary.com/definition/leadership.html Frank, T. (2006) A Brief History of Wal-Mart. Washington Monthly, Reclaim Democracy. Retrieved December 29, 2008 from: reclaimdemocracy.org/walmart/2006/history.php Mind Tools. (2006). Leadership styles, using the right one for your situation. Retrieved December 29, 2008 from mindtools.com/pages/article/newLDR_84.htm Spurgeon, P and Cragg, R. (2008). Is it Management or Leadership? Clinician in Management, 15:123-125. Email- j_landreman@yahoo.com Username- mrstripp Research Papers on Good Leaders Are Made, not Born!Bringing Democracy to AfricaOpen Architechture a white paperIncorporating Risk and Uncertainty Factor in CapitalThe Project Managment Office SystemThree Concepts of PsychodynamicRelationship between Media Coverage and Social andPETSTEL analysis of IndiaStandardized TestingMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into Asia

Constructing a Deductive Theory

Constructing a Deductive Theory There are two approaches to constructing a theory: deductive theory construction and inductive theory construction. Deductive theory construction takes place during deductive reasoning in the hypothesis-testing phase of research. Process The process of developing a deductive theory is not always as simple and straightforward as the following; however, the process generally involves the following steps: Specify the topic.Specify the range of phenomena your theory addresses. Will it apply to all of human social life, only U.S. citizens, only middle-class Hispanics, or what?Identify and specify your major concepts and variables.Find out what is known about the relationships among those variables.Reason logically from those relationships to the specific topic you are studying. Pick a Topic of Interest The first step in constructing a deductive theory is picking a topic that interests you. It can be very broad or very specific but should be something that you are trying to understand or explain. Then, identify what the range of phenomena is that you are examining. Are you looking at human social life across the globe, only women in the United States, only poor, sick children in Haiti, etc? Take Inventory   The next step is to take inventory of what is already known about that topic or what is thought about it. This includes learning what other scholars have said about it as well as writing down your own observations and ideas. This is the point in the research process where you will likely spend a great deal of time in the library reading scholarly literature on the topic and devising a literature review. During this process, you will likely notice patterns discovered by prior scholars. For example, if you are looking at views on abortion, religious and political factors will stand out as important predictors in many of the previous studies you come across. Next Steps After you’ve examined the previous research conducted on your topic, you are ready to construct your own theory. What is it that you believe you will find during your research? Once you develop your theories and hypotheses, it is time to test them in the data collection and analysis phase of your research. References Babbie, E. (2001). The Practice of Social Research: 9th Edition. Belmont, CA: Wadsworth Thomson.

Constructing a Deductive Theory

Constructing a Deductive Theory There are two approaches to constructing a theory: deductive theory construction and inductive theory construction. Deductive theory construction takes place during deductive reasoning in the hypothesis-testing phase of research. Process The process of developing a deductive theory is not always as simple and straightforward as the following; however, the process generally involves the following steps: Specify the topic.Specify the range of phenomena your theory addresses. Will it apply to all of human social life, only U.S. citizens, only middle-class Hispanics, or what?Identify and specify your major concepts and variables.Find out what is known about the relationships among those variables.Reason logically from those relationships to the specific topic you are studying. Pick a Topic of Interest The first step in constructing a deductive theory is picking a topic that interests you. It can be very broad or very specific but should be something that you are trying to understand or explain. Then, identify what the range of phenomena is that you are examining. Are you looking at human social life across the globe, only women in the United States, only poor, sick children in Haiti, etc? Take Inventory   The next step is to take inventory of what is already known about that topic or what is thought about it. This includes learning what other scholars have said about it as well as writing down your own observations and ideas. This is the point in the research process where you will likely spend a great deal of time in the library reading scholarly literature on the topic and devising a literature review. During this process, you will likely notice patterns discovered by prior scholars. For example, if you are looking at views on abortion, religious and political factors will stand out as important predictors in many of the previous studies you come across. Next Steps After you’ve examined the previous research conducted on your topic, you are ready to construct your own theory. What is it that you believe you will find during your research? Once you develop your theories and hypotheses, it is time to test them in the data collection and analysis phase of your research. References Babbie, E. (2001). The Practice of Social Research: 9th Edition. Belmont, CA: Wadsworth Thomson.

Stratification Systems Essay Example | Topics and Well Written Essays - 500 words - 1

Stratification Systems - Essay Example Perhaps his ideas originated from his family background, where a blend of politics and academics created the right environment for a sociologist of his stature to develop. Studying law at the university further enabled the polishing of the ideas held about the society, despite having developed impressive historical and social views at a very tender age, which almost put him in trouble with his teachers. Weber had personal experience with conflict at the domestic level when his family problems exposed him to taking sides with his mother in disputes (Kerbo, 6). Concept of conflict among upper and lower classes took the dimension of the motivation, which he thought depended on factors such as power, prestige, as well as the ownership of property and wealth. The level of access of class and status is dependent on the transferability of the factor that accords the class and status, for instance prestige. Weber held that it would be possible for prestige to gain property if the parties involved in both classes were willing to exchange their possession. The position that wealthy people often wield power in the society may also translate into prestige involved, making it easy for such persons to rise to political power. In view of bureaucracies and their origin, Weber identifies the authority of the state as the only legitimate party to apply force and violence in carrying out its roles. His observation of the rational source of legal power wielded by the state explains the acceptance of government in the modern world (Kerbo, 15). Rising population numbers in human civilization and the need to control the monetary concept of living among the people eventually led to bureaucratic organization, taking care of administration needs of the socie ty. To generate this argument, Weber identifies three types of authority or dominations namely, charismatic, traditional and legal. From the legal coining of power by the state,

Medical marijuana and its impact on the mind, body and society Term Paper

Medical marijuana and its impact on the mind, body and society - Term Paper Example Batalla et al. (2013) and Greenwell (2012), however, asserted the negative effects of cannabis on both adolescent and adult brains. This paper is not concerned of marijuana legalization, as it assumes that the main context is that it is used in states where medical marijuana consumption is allowed. The emphasis is on cannabis’ potential effects on users and society. Medical marijuana can help some people deal with chronic pain, but it should not be widely used because it can have negative effects on the brain, which can lead to mental, academic, and social problems. Technical Overview Marijuana, also called cannabis, pertains to preparing plants that are members of the family Cannabaceae, the genus Cannabis, and the species Cannabis sativa that produce psychoactive effects (Greenwell, 2012, p.68). Marijuana has around 70 psychoactive compounds or â€Å"cannabinoids,† which include tetrahydrocannabinol (THC) that creates many of marijuana’s psychological and physi cal effects, and its content is usually connected to the potency of marijuana (Batalla et al., 2013, p.2). The part of the plants used are the flowering tops, leaves, and stalks of mature female plans, although the resinous extracts (hash) of marijuana are also used as medicine (Greenwell, 2012, p.68). ... At present, medical marijuana is used to treat chronic pain for patients with cancer, multiple sclerosis, and nerve pain, as well as depression, nausea, and vomiting (Greenwell, 2012, p.68; Martin-Sanchez, Furukawa, Taylor, & Martin, 2009, p.1353). Impacts of Medical Marijuana on Mind, Body, and Society Though some patients attested the importance of marijuana to treating symptoms or their illnesses, most studies agreed that the impact of marijuana on the human brain is under-researched enough for doctors and patients to be cautious of its widespread applications (Batalla et al., 2013; Blakemore, 2013; Block, 1996). Batalla et al. (2013) and Blakemore (2013) are highly concerned of how marijuana affects adolescent brains, especially when they are in their development stages, while Batalla et al. (2013), Block (1996), and Rapp (2013) are alarmed of the effects of long-term cannabis use on adult brains and behaviors. Batalla et al. (2013) conducted a systematic review on 43 structural and functional imaging studies on adolescent and adult chronic cannabis users, wherein these studies have matched control groups included. They defined chronic marijuana users as those who use cannabis a number of times a week and have done so for at a minimum of two years (p.2). Their findings showed that for the few studies that focused on adolescents, imaging showed structural and functional changes in their brains, where gender may have a role in these changes (Batalla et al., 2013, p.13). They stressed that adolescent female cannabis users may be at higher risk for cannabis-stimulated morphological impacts (Batalla et al., 2013, p.13). Blakemore (2013) also reviewed a study on cannabis use for adolescent brains

Duties of Students Essay Example for Free

Duties of Students Essay The responsibilities of students include: preparing a programme of work at appropriate intervals in each academic year in consultation with supervisors and ensuring that any deviation from the programme is reported without delay to the supervisors; Discussing with the supervisors the type of guidance and comment they find most helpful and agreeing a schedule of meetings; taking the initiative in raising problems or difficulties, however basic they may seem; maintaining the progress of the work in accordance with the stages agreed with the supervisors, including the presentation of written material as required in sufficient time to allow for comments and discussion before proceeding to the next stage; informing the supervisors of impending requirements related to expenditure within the budget; providing a formal annual report to the Faculty Graduate Research Committee (RD 47 form). And other progress reports as required; completing a Training Needs Analysis and maintaining a Personal Development Plan using the facilities provided by the University; attendance at the post-graduate training modules in Research Methods offered by the Faculty or centrally provided in collaboration with the Graduate School; attendance at the programme of personal skills training for post-graduate researchers offered by the Graduate School; planning when they intend to submit their thesis, taking due account of the opinion of their supervisors; Before submission, clearing any laboratory area in which they have been working, including the safe disposal of surplus chemicals and other materials; maintaining a repository of all primary data concerned with the research programme, either in notebooks or computer disk or machine print-outs, for retention until any publications from the thesis have completed the relevant peer review cycles; writing the thesis is the students own responsibility. Students are expected to have a good command of the English language. Students are strongly advised to show drafts of their thesis to the supervisors so that the appropriate advice and comments may be given well ahead of the date for formal submission; student representation on the Faculty Graduate Research Committee is important, so you should ensure that you know who your representative is. It is important to keep written records of the work done, progress with related studies and outcomes from supervisory meetings. Together with the written reports to supervisors and, of course, any publications in conferences and journals, these notes are invaluable for the preparation of the transfer report and in writing the final thesis.

Johnny Tremain :: essays research papers

Setting   Ã‚  Ã‚  Ã‚  Ã‚  Boston Massachusetts around (1773 to 1775). Revolutionary War era.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Characters   Ã‚  Ã‚  Ã‚  Ã‚  Johnny Lyte Tremain Young boy who’s mother died when he was young, apprenticed to a silversmith named Mr. Lapham. Main character in the book.   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Lapham A silversmith that Johnny is apprenticing. He is a good silversmith but he cannot remember his orders very well.   Ã‚  Ã‚  Ã‚  Ã‚  Mrs. Lapham Johnny’s foster mother. She provides Johnny with room and board while he is shadowing Mr. Lapham.   Ã‚  Ã‚  Ã‚  Ã‚  Cilla Lapham Third daughter out of four in the Lapham family. She is the nicest to Johnny. She is constantly taking care of her younger sister Isannah.   Ã‚  Ã‚  Ã‚  Ã‚  Isannah Lapham Fourth daughter in the Lapham family. She was the rudest to Johnny. Cilla had to take care of her because she was so small and sickly.   Ã‚  Ã‚  Ã‚  Ã‚  Rab Johnny’s closest friend. A couple of years older than Johnny, he worked for the Boston Observer printing newspapers. Rab helps Johnny throughout the story.   Ã‚  Ã‚  Ã‚  Ã‚  Dusty & Dove Boys who were also apprenticed out to Mr. Lapham. Johnny was better at everything. The two boys got stuck with the worst jobs and did not like Johnny for being so good as a silversmith. Dove was mean to Johnny because Johnny was so bossy toward the both of them.   Ã‚  Ã‚  Ã‚  Ã‚  Paul Revere A local Boston silversmith known for his great work. He was kind and generous. He was a member of the secretive â€Å"Observers† club at the Boston Observer. He is a Whig.   Ã‚  Ã‚  Ã‚  Ã‚  John & Samuel Adams Local Whigs, highly recognized men in Boston. They are also part of the â€Å"Observers† club.   Ã‚  Ã‚  Ã‚  Ã‚  Merchant Jonathan Lyte A very prosperous merchant who is kin to Johnny. He is very dishonest and steals from Johnny. He wants nothing to do with Johnny.   Ã‚  Ã‚  Ã‚  Ã‚  Lavinia Lyte Merchant Lyte’s daughter. She is very beautiful and men like her a lot. Johnny likes her. She is sort of rude to Johnny in the beginning but in the end, she becomes very nice to him.   Ã‚  Ã‚  Ã‚  Ã‚  John Hancock Another well respected man in Boston. He is a local Whig and is also a member of the â€Å"Observers† Club.   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Lorne Johnny’s new master after his hand was severely injured at the Lapham’s silvershop. He is very kind and allows Johnny to deliver papers by horseback. Mr. Lorne is the writer and publisher of the Boston Observer   Ã‚  Ã‚  Ã‚  Ã‚  Pumpkin A British Redcoat who befriended Johnny. In the end Johnny tries to help him escape from being a soldier and he is caught and killed for treason.   Ã‚  Ã‚  Ã‚  Ã‚  General Stranger A British General Who helped Johnny with his horse riding skills. Johnny helps him by taking care of his horses.

Generally Accepted Accounting Principles and Contribution Margin

Escareno Corporation has provided its contribution format income statement for June. The company produces and sells a single product. Sales (8,400 units): ($) 764,400 Variable expenses: ($) 445,200 Contribution margin: ($) 319,200 Fixed expenses: ($) 250,900 Net operating income: ($) 68,300 If the company sells 8,200 units, its total contribution margin should be closest to: Merchandise with a sales price of $500 is sold on account with term 2/10, n/30. The journal entry to record the sale would include a: Davison Company has fixed costs of $ 315,000 and a contribution margin ratio of 34%. If sales are expected to be $1,500,000, what is the margin of safety percent? † E. (114 points) The Beer toxin is composed of two subunits, Ping and Pong . The toxin binds to the Springbreak receptor on the plasma membrane of pancreatic cells and enters the cell via clathrin-mediated endocytosis. Once the toxin-receptor complex reaches the early endosome, Ping , Pong , and Springbreak dissociate from one another. Ping exits the early endosomes and enters the cytosol whereas Springbreak is targeted to the lysosomes for degradation. Although Ping alone can interact with Springbreak , its cytosolic targeting requires the presence of†¦ The vice-president of marketing and the director of human resources have developed a proposal whereby the company would compensate the sales sales force on a strictly commission basis using 20% of net sales. Given the increased incentive, they expect net sales to increase by 15%. As a result, they estimate that gross profit will increase by $53,061 and operating expenses by $88,322. Compute the expected new net income. (Hint: You do not need to prepare an income statement). A trial balance before adjustments included the following: Debit Credit Sales $425,000 Sales returns and allowance $14,000 Accounts receivable 43,000 Allowance for doubtful accounts 760 If the estimate of uncollectibles is made by taking ten percent of gross account receivables, the amount of the adjustment is $3,540. 4,224. $5,060. $4,300. Recently Asked Questions A substance, X, has the following properties. (Size of mass is 250. g. ) Specific Heat Capacities Hvap 20. kJ/mol C(s) 3. 0 J/g C Hfus 5. 0 kJ/mol C(l) 2. 5 J/g C bp 75 C C(g) 1. 0 J/g C mp -15 C Calculate the energy that must be removed to convert substance X from a gas at 113 C to a solid -54. 2 C. Assume X has a molar mass of 75. 0 g/mol. A doctor has applied for a patent on new technology, involving the use of advanced compu ters to create a new type of organism. One goal is to genetically alter these organisms for use in human organ growth and transplant. The doctor says that, if she is not granted a patent, she will continue her research. Write a 1,750- to 2,800-word paper, addressing the scenario. Address the following questions in your paper: o Should the doctor s activity be considered a violation of the law, a deviant act, or neither? o If this activity is a violation of the law

How Does Architecture Create Memories?

Memory AND ARCHITECTURE How does architecture make memories? Should it non be the most of import undertaking of it beyond signifier and map? Introduction Architects from rather some clip have started speaking about making â€Å"a sense of a place† by supplying an environment which is experiential and has a sense of belonging. â€Å"Sense of a topographic point goes manus in manus with making memories† ( Lehmon, 2008-2010 ) as written by Maria Lerena Lehmon in her article â€Å"sensing architecture† . Further lucubrating on the subject she says our memory of events may depend upon a strong sense of topographic point, and by extension, our sense of topographic point may be influenced by the unity of memories formed at that place. The memory of an event or a occurrence ever has a environing background or a physical built around it. If this background has a peculiar character or a sense attached to it so it helps the memory of that event/experience grow stronger. The term â€Å"physical background† is non limited to the difficult physical stuffs used but besides to the infinites they generate and the manner our senses respond towards these assorted elements and the manner these stuffs and infinites alter and determine our centripetal perceptual experience. Why is it easier to retrieve certain paths as compared to the others, is it because they have less figure of bends or is it merely because one can tie in with them more easy? I live in Jasola Vihar in New Delhi and why is it so that every clip I guide person to my place I end up stating them that I stay in the â€Å"grey DDA flats near Appolo Hospital† ? It’s an unnoticed attempt of making a sense of association with the milieus, be it a land grade or a curious character of a topographic point ( sense of a topographic point ) . It is now in the universe of globalization that we, in the name of braking boundaries have decided to allow travel of our individualities as good.With the planetary architecture picking up its gait it is going hard to separate between topographic points and hence the formation of a strong association and an irremovable memory of topographic point is being put at serious hazard. Here is an illustration of Tokyo ( left ) and Chicago ( right ) , two metropoliss from the opposite corners of the universe yet difficult to separate. Fig. 1 Fig. 2 ( Anon. , 2014 ) ( Anon. , 2014 ) Here is another illustrations of Venice ( left ) and Banaras ( right ) , two metropoliss holding certain characteristics in common but yet they stand with independent individualities and honest to the memories and associations attached to them. Fig. 3 Fig. 4 ( ( ALAMY, 2014 ) ) ( Sharma, 2010 ) NEED IDENTIFICATION Human memory has been the reply bank to some basic inquiry related to our being every bit good as to some complex inquiries related to our journey through ages. â€Å"Memory† has ever been of import in the universe of treatments non merely because it is the â€Å"record keeper† of events but besides because it is a supplier of individuality. It is our memory that tells us where we belong and where we come from. Architecture on the other manus has ever been one of the strongest defenders and projectors of a certain individuality ( belonging to a certain clip and topographic point ) . Therefore this survey is meant to place and convey out the elements of the built that really formulate a certain association and a sense of perceptual experience amongst the experiencers, taking us to admit the strength of architecture in traveling beyond signifier and map and arousing our centripetal perceptual experiences for supplying us with a memory of the â€Å"self† . Scope The survey shall cover the usage of the centripetal variety meats in the apprehension of different infinites both at the colony degree and at single infinite degree. It shall be a comparative survey between different places/spaces on the personal interview footing sing topographic points in India. Restriction Memories of topographic point are normally subjected to personal perceptual experiences and readings and hence to generalize a decision is in uncertainty. A figure personal interviews will be the best possible agencies to average out a sense of a topographic point and to enter how certain characters of the same topographic point are in common in the memories of different people. Methodology The bing literature predominating on memory and architecture shall be identified, gathered and reviewed. The reappraisal shall with an armory of theories and thoughts that have been contemplated on the topic in the yesteryear. The survey shall so be applied to the Indian context. The acquired cognition through the literature study shall be used to place peculiar instances in India taking an illustration of an old town of Bilgram and the metropolitan Delhi. A close survey of both the colony shall be done at the macro and micro degree saying illustrations that can clearly reflect the theories derived from the literature study. The instance surveies shall so be closely looked upon and scrutinised and be written about. Finally the subject of memory and architecture shall be discussed with a practicing designer and his/her positions shall be acknowledged and documented. All consequences learnt shall so be compiled with a successful effort to deduce to a decision in the terminal. HUMAN MEMORY AND ITS WAYS WHAT IS MEMORY? The mental module entering the past experiences based on the mental procedure of acquisition, retaining and remembering ( Oxford lexicon ) . But is this it? Let us get down with a brief apprehension of the types of memories that exist and the procedure of their formation. Fig. 5 ( mastin, 2010 ) What we by and large perceive as memory in our twenty-four hours to twenty-four hours lives is really the long term memory but there besides exist the centripetal memory and the short term memory, which normally go unnoticed by us in the haste of our mundane lives. Every event/incidence goes through a enrollment procedure in our sensory and short term memory foremost, before being stored for good in our long term memory. Therefore the stronger the impact of an event on our sensory and short term memory the better are the opportunities of that event being remembered for a life time ­Ã‚ ­ . SENSORY MEMORY Centripetal memory is what we relate to ‘perception in an instance’ . It is the shortest signifier of memory generated at a automatic rate through any of our five senses of odor, sight, hearing, gustatory sensation and touch. The clip span of such memory is non more than 300-500 msecs and upper limit to a 2nd ( rare instances ) and therefore it is more of an inherent aptitude based memory. Our encephalon is trained to register merely a selected portion of the information which has the opportunities of being utile in future and therefore most of the clip our centripetal memory goes live. For an event or an experience to hold an impact on our memory at the sensory ( instantaneous ) gait it needs to hold a really strong contact with our either of our five senses. ( mastin, 2010 ) Like for illustration: when you do a trek to Kheerganga through those thick woods and the soft slippery Shivalik mountains of Himachal Pradesh you can ne'er think what will come next and so all of a sudden you enter into this huge vacant vale perfectly untasted and pure, surrounded with immense mountains all about and you stand in the in-between lick a pinpoint of dust. Or when in the metropolis of Ajmer, you decide to go all the manner up to the Taragarh garrison, off from the pandemonium and the hustle hustle of the metropolis. You reach the top and so you look back, down onto all the flashing visible radiations and a immense nothingness ( the lake ) amongst them, the contrast and the astonishment, can non be ignored. Or when you enter the edifice of the National Institute Design ( Ahmedabad ) through its low tallness reception/gallery/display country and you all of a sudden happen yourself into this immense courtyard where the edifice merely opens itself to you, the courtyard filled with cold visible radiation and a immense tree turning right in the center of it. Or for that affair the same edifice pull offing to keep the sensitiveness towards the natural environment to an extent that we can happen alien birds like Inachis ios rolling in the campus like pigeons in Delhi. Such experiential topographic points do non necessitate a long procedure of recollection and acquaintance to develop an association and a lasting topographic point in 1s memories. These brushs generate a sudden daze, opening themselves as a surprise box and acquire absorbed by 1s centripetal perceptual experience, immediately lodging to his/her memory. But the restriction of such a memory is that it can merely be generated with a first-hand experience as it requires the response of our senses in the purest signifier which can merely be generated when we ourselves are physically involved in the event ( shabeeb, 2014 ) Short-run MEMORY ( WORKING MEMORY ) The following phase of our memory procedure is the short-run memory or the on the job memory, working on the footing of impermanent callback. It is the memory formation working analogue with the apprehension of the event. We can take reading as an illustration. When we read, in order to understand the sentence we are reading we need to retrieve the old sentence we merely read. Brain is fundamentally remembering the prequel and understanding the subsequence at the same clip, but the encephalon can be forced to switch the sentences to the slot for long term memory be insistent readings or by calculated effort to consciously retrieve the reading through concentration and apprehension. ( mastin, 2010 ) This is how our encephalon processes pilotage, be it through pages or through roads. So why is it that we remember certain paths clearly and be given to bury certain once more and once more? There can be two replies to this inquiry: Either we travel a certain path more often so the repeat or the timely reoccurrence of the same event makes it stick to our long term memory. Or while going through certain paths we witness such landmarks which merely can non travel unnoticed and they at the same time form a mental map of our path. Metro Stationss in Delhi are a perfect illustration of this. They non merely ease the users of the tube but besides end up steering many going on the roads. The cut to Preet Vihar where my uncle corsets is right opposite the pillar figure 100 of Anand Vihar metro line. Now how do I retrieve this? Equally shortly as I made the bend into Preet Vihar through that dense, confounding route of Anad Vihar my encephalon tried to at the same time remember the most high and the closest thing around which my sense of sight absorbed. The pillar figure 100, written with black in a xanthous circle on a gray concrete pillar. Long-run Memory Long-run memory is, evidently plenty, intended for storage of information over a long period of clip. Despite our mundane feelings of forgetting, it seems likely that long-run memory really decays really small over clip, and can hive away a apparently limitless sum of information about indefinitely. Indeed, there is some argument as to whether we really of all time â€Å"forget† anything at all, or whether it merely becomes progressively hard to entree or recover certain points from memory. Short-run memories can go long-run memory through the procedure of consolidation, affecting dry run and meaningful association. Unlike short-run memory ( which relies largely on an acoustic, and to a lesser extent a ocular, codification for hive awaying information ) , long-run memory encodes information for storage semantically ( i.e. based on significance and association ) . However, there is besides some grounds that long-run memory does besides encode to some extent by sound. For illustration, when we can non quite retrieve a word but it is â€Å"on the tip of the tongue† , this is normally based on the sound of a word, non its significance. Long-run memory is frequently divided into two farther chief types: explicit ( or indicative mood ) memory and implicit ( or procedural ) memory. Declarative memory ( â€Å"knowing what† ) is memory of facts and events, and refers to those memories that can be consciously recalled ( or â€Å" declared † ) . It is sometimes called expressed memory, since it consists of information that is explicitly stored and retrieved, although it is more decently a subset of expressed memory. Declarative memory can be farther sub-divided into episodic memory and semantic memory. Procedural memory ( â€Å"knowing how† ) is the unconscious memory of accomplishments and how to make things, peculiarly the usage of objects or motions of the organic structure, such as binding a shoe lace, playing a guitar or siting a motorcycle. These memories are typically acquired through repeat and pattern, and are composed of automatic sensorimotor behavior that are so profoundly embedded that we are no longer cognizant of them. Once learned, these â€Å" organic structure memories † allow us to transport out ordinary motor actions more or less automatically. Procedural memory is sometimes referred to as inexplicit memory, because old experiences assistance in the public presentation of a undertaking without explicit and witting consciousness of these old experiences, although it is more decently a subset of inexplicit memory. 1|Page

Essay on PRACTICE OF MARKETING

Essay on PRACTICE OF MARKETING Essay on PRACTICE OF MARKETING Essay on PRACTICE OF MARKETINGBasing on Hooley, Saunders, and Piercy (1998) and Kotler and Armstrong (2013), positioning is the process of searching a market position for a company, product or service that will distinguish it from the position of competitors. Positioning is based on the analysis of a specific target group of consumers for which the benefits and uniqueness are created (Riezebos and van der Grinten, 2012; Myers, 1996). Without a clear idea of what positioning is focused on, it becomes almost impossible to reconcile the solutions of the marketing mix. Generally, the identification of competitive positioning often dictates the most effective combinations of other marketing tools.In its essence, the positioning of a product or service to a consumer is a method of determining a product (service) through the features that seem to be the most important ones for this consumer (Riezebos and van der Grinten, 2012; Czerniawski and Maloney, 2011). As a rule, the work on developin g and maintaining market positioning is built in the following way (basing on McDonald, 2012; Hooley, Saunders, and Piercy, 1998; Myers, 1996; Kotler and Armstrong, 2013):Stage 1 Market segmentation aimed at the selection of market segments and niches the product or service will occupy.Stage 2 The study of the needs of consumers in the selected market segments, including the study of existing market offers and identification of potential competitive advantages.Stage 3 – The development of positioning strategy based on the selected competitive advantages.Stage 4 – The support of positioning strategy through naming, shaping, advertising, and packaging of company’s products.One of the most elegant examples of the positioning strategy success is case of Venus brand, presented by Gillette, the market leader of the razor industry. Thus, on Stage 1, Gillette Company, now being the subdivision of ProcterGamble Corporation (PG Official Website, 2014), infallibly correc tly chooses to enter a previously unoccupied market niche of female safe razors. Above all, trading with shaving accessories is one of the most profitable businesses on FMCG market since 85% of people prefer traditional wet shave using a razor systems or disposable razor blades (N.D., 2005). The sales of razors and blade refills are stable throughout the year, and even financial crisis marginally reduces their volume (McKibben, 1997; N.D., 2005; Pisarcik, 2014). Second of all, Gillette took an extremely timely decision and caught a perfect moment for releasing the first-ever women’s razor product in the 1970’s, when female clothing was becoming increasingly revealing and women began to use common safety razors (Adams, 1978; Gillette Venus Official Website, 2014). Thus, the establishment of a new sub-brand Gillette Venus was a classic example of a market extension strategy when a stable company that achieved high rates in its key position on the market (in our case, exp ensive, high-quality disposable razors for men) decides to reach new audiences offering them same benefits, thus exploiting the factor of audience’s previous awareness about the major brand (Hem, De Chernatony, and Iversen, 2003).Having accurately limited their target audience to women under 45 (Pisarcik, 2014; McKibben, 1997), the company found that their basic needs included the requirement to possess a razor which would clearly be different from brutal male blades by design and form, as well as could be used multiple times. Today, the main competitive advantages of Gillette Venus razors are their design imitating the anatomical contours of female body and high-quality technologies in the production of steel and special blade coating that make razors sharper and more durable (Gillette Venus Official Website, 2014). As a result, being in fierce competition with cheaper brands, BIC, Wilkinson, Astor, Dorco, Lord, Gillette Venus is still standing strongly on offering premium c lass products as premium price. At the same time, the company turns to be flexible enough to answer newly occurring challenges in the contemporary crisis market conditions. Thus, after the appearance of disposal razors manufactured by BIC claiming up to 25% of market (BIC Official Website, 2014), Gillette quickly launches its own models of disposable tools like Simply Venus (Gillette Venus Official Website, 2014). Indeed, existing market share is never enough; strategic position is the only factor that matters, as Jackson (2007) fairly notes.And still, the positioning strategy of Gillette Venus brand is mainly based on the uniqueness of the product. Perfectly fitting female body shapes due to a pivoting head, accounting female skin sensitivity, and designed in pastel colors, Venus razors shout out load that they are made for women exclusively (Gillette Venus Official Website, 2014). Moreover, they immediately endue their users with such qualities as active life position, genuine fem ininity, divine beauty and elegance, showing that women preferring Gillette are women who love themselves and believe they deserve best products. This positioning is supported by the smooth shapes of razor machines, pinkish tones in packaging and clients addressing, the image of graceful women in brand’s commercials, and the very name of a brand hinting that its consumers are God-like creatures. As a result, Gillette is the undisputed leader in the segment of shaving systems, and in some countries, owns up to 87% of the market (N.D., 2005; Pisarcik, 2014).However, the high level of competition in the razor industry, the continuous development of new brands and types of products, as well as the persisting economic crisis in most markets should eventually push Gillette to certain strategic transformations (Finch and Geiger, 2010; Trout and Rivkin, 2009). In particular, the increasing role of price reasonability factor, especially in the developing markets Gillette in actively e ntering now, should help the company realize the need of introducing a line of cheaper products targeted at the younger generation of ladies aged 14-21. Vibrant and colorful design as well as bold advertising messages aimed at involving the audience into social media dialogue, like Dollar Shave Club did (Glazer, 2012), could work effectively for supporting brand’s popularity among new consumers (Gilbreath, 2009; ). To retain existing loyal clients, the company needs to put an end to deriving interchangeable cartridges of older modifications soon after issuing new products: basing on Anandan, Satish, and Sri (2006), as well as Czerniawski and Maloney (2011) studies, while this practice seems to produce additional profits for the company, it turns to be rather costly for consumers, which leads to the decrease in the credit of trust.In general, the consumers of the future will be more educated and will have a wider choice due to increased competition. Therefore, companies will n o longer be able to impact target audiences by means of positioning based on image and previous achievements. In turn, consumers are expected to demand increasingly higher levels of service and quality at a constant price reduction. At the same time, drastic changes in production technologies and total quality management make companies concentrate rather on the physical aspects of their market proposal, which, as Giannias (1999) rightfully marks, obviously complicates market differentiation. In this regard, we must agree with Graver (2004) and Trout and Rivkin (2009) that product differentiation, and hence positioning, will supposedly depend largely on value-added services that can be included into the supply.

How to Tell Time in English for Beginners

How to Tell Time in English for Beginners Use this role play to practice telling the time. Make sure you know how to use the twelve hour clock to speak about times in the morning, in the afternoon and in the evening. Use the preposition at to speak about specific times. Key Vocabulary Related to Telling Time Excuse me, could you tell me the time, please?What time is it?Its half past...Its quarter past...Its ten to...Its quarter to...Its twenty toIts twenty pastIts ten forty five.1:00 -   One o’clock2:00  -   Two  o’clock3:00  -   Three  o’clock4:00  -   Four o’clock5:00  -   Five o’clock6:00  -   Six  o’clock7:00  -   Seven  o’clock8:00  -   Eight  o’clock9:00  -   Nine  o’clock10:00  -   Ten  o’clock11:00  -   Eleven  o’clock12:00  -   Twelve  o’clock Talking About the Time of Day There are many ways to talk about the time of day in English without using an exact time. Here are some of those vocabulary words. Dawn: Early morning before or just as the sun rises.Sunrise: When the sun rises.Sunset: When the sun sets.Noon: Exactly 12 P.M.Midnight: Exactly 12 A.M.Midday: The stretch of time in the middle of the day, from approximately 11am to 1pm.Afternoon: Literally, the hours afternoon, but more specifically from 1 to 4 P.M.Early: The morning hours, approximately before 9 A.M.Day/daytimeTwilight: The time just before the stars come out.Dusk: Early evening, just before or as the sun is setting.Early evening: From about 4:30 to 6 P.M.Evening: The period of time after sunset but before night.Late: The evening hours, approximately after 11 P.M.Night/nighttimeoclockA.M.Used with a 12 hour clock for talking about times before  noon and after midnight.P.M.Used with a 12-hour clock for talking about times before midnight and after noon. Practice Dialogue Jane: Could you tell me the time, please?Steve: Certainly. Its 3 P.M.Jane: That late? I thought it was early afternoon still.Steve: Time flies when you are busy. Did you enjoy your morning?Jane: I did, but now I have to rush in order to get home before dusk.Steve: Have a good evening. See you back here tomorrow bright and early!Jane: Yes! Ill arrive by dawn or shortly thereafter.

Marital Conflicts In The Film Once Upon A Time Essay

Marital Conflicts In The Film Once Upon A Time - Essay Example In addition to conflicts, communication between spouses is different and yields different results. One of the films that can help one learn about marriages and everything related to this institution is the series, Once Upon a Time, an ABC series that helps us learn about marriage in the traditional and modern setting. A brief analysis of the film shows that it involves the supernatural and the natural. Both of these phenomena take place in the modern and in the traditional setting. A town called Storybrooke is used for the modern setting of the film while a forest called the enchanted forest and traditional kingdoms are used as the setting for the traditional lifestyle. Apart from the curses, the evil and the good that dominates the series film, one of the most dominant institutions is the marriage institution, which is presented as having a lot of struggles, foes, and friends. Those who have an eye or who an interested in marriage institutions can learn a lot from this film that seems to concentrate least on marriages than it does on curses and the supernatural. From the film, one thing is evident; most of the married partners seem to engage in conflicts a lot leading to temporary or permanent disagreement. For example, one of the protagonist couple that goes under the stage name of Prince Charming and Snow White often engages in conflicts both in their traditional lives and in their modern lives. In the traditional setting, marriage struggles are related to small issues on who is going where and who is doing what. For example, Prince Charming, in one of the series is seen hindering his wife to do some crazy things such as deciding to face their enemies. Such minor conflicts end up with both of them reconciling as soon as they started arguing. In the modern setting, the same couple engages in conflicts that take longer to end.